At Veza, we honour the work of inspiring leaders every single day. Not just the known and notable but rather, everyday women who are drawing upon and celebrating their culture while making a lasting difference in their community using their gifts. From authors and teachers, CEOs to entrepreneurs, not-for-profit directors, artists, and more, these women are changing the face of leadership.

These are truly women to watch and Veza Community is so pleased to share their brilliance.

May their stories inspire YOU to rise.

Meet Grace Lanuza

Grace brings over 18 years of experience in business specializing in brand strategy, shopper marketing, employment branding, and large-scale events. Some of her notable work includes Procter & Gamble Beauty’s Olay For You digital space and Atlantic Canada House at the Vancouver 2010 Winter Olympics. In addition to the brands mentioned above, her past client mix includes Daimler-Chrysler, Rogers, Microsoft Xbox, Coca-Cola, Cadbury, Adams, National Football League (NFL) / SuperBowl, and AB InBev/Labatt. Currently, she has a wide variety of clients that includes The Pacquiao Brand Group, ESPN, The Government of Rwanda, Beauty & Wellness TV, various wineries and the Indigenous Communities for Leadership and Development (ICLD) where she led the Key To Employment Program initiative in both urban and remote Indigenous communities. As seen in leading publications such as Business Insider, her parent company, Grace Lanuza Brand Strategy + Consulting Group, houses three subsidiaries; Brand Apiary (branding and digital marketing), Clickruit (employment branding & training) and Pelota (influencer and sports sponsorship brokerage). The companies have offices in Vancouver, Las Vegas, Los Angeles and London, UK. Mentorship, especially for women is an important part of Grace’s volunteer sphere. She’s currently serving as a Mentor for Young Women In Business – both SFU and UBC Chapters, for the Vancouver Board Of Trade’s Leaders Of Tomorrow program and for the Beedie School of Business at SFU. She’s also an active volunteer at Junior Achievement Canada where she helps bring entrepreneurship and business workshops into Lower Mainland classrooms. Being a serial entrepreneur, Grace was a Co-Founder at Sip & Shop Inc., an innovative retail movement that encourages local, women entrepreneurs to collaborate, build community and to conduct commerce. These days, she can be found carving a path in the tech world as a partner in the women-led tech startup, wErkAnywhere (TM). As being Canadian is important to her, she helps welcome refugees and immigrants to Canada by being a Board Member at Neighbour Next Door, a local initiative to help people make Canada home. Most recently she has been appointed as Advisory Board Member with the Women’s Entrepreneurship Day Organization in collaboration with the United Nations. Grace’s expert advice can be found when she guest blogs for Talent Formula, specializing in employment branding to GenZ and Millennials.


Tell me in 100 words who you are? How would you describe yourself. 
I’m a futuristic, focused achiever who leads with significance! As a curious individual, I love trying new business ideas and experiences so it’s no surprise that I’m a serial entrepreneur. Mentorship holds a special place in my heart and is my favorite way to give back to the community. I love to travel, experience and learn about different cultures especially through food and wine. I may be all of these but most importantly, I’m a Mom to my 6 year old son Wyatt. I’m hoping that I can make an impact globally using the strengths that I have been blessed with.
What motivates/inspires you to get up each morning? 
Knowing that it’s my right and responsibility to serve the world the best I can! Also, because there’s a nice cup of coffee to be had.
What contribution are you most proud of to date?
Being able to have the access to contribute my time with my family to different third world country initiatives. I started volunteering at age 6 with my parents in community clinics in urban waste dwellings.
What is it that you feel that you teach others through how you act/show up each day?
We need to be good role models for the future generation! And there are big changes to be made but more importantly it is the small acts each and everyday that consistently build up to the big impact solutions!
What’s one change you would like to see in this world?
Be kinder to one another.
What books are currently on your nightstand?
Becoming by Michelle Obama
Anything else you would like to add?
If you need a website link to promote, please promote my Pick My Brain as that’s the easiest way to learn more about my businesses/expertise: http://bit.ly/GraceOnPickMyBrain
Find her on Instagram
If you know a leader we should feature please invite her to share her story with us here.